HOPSKiP

Layout design, asset management, print production

Overview

HOPSKiP is a specialized parkour shop and gym that caters to athletes and gymnasts of all ages. Their mission is to provide professional parkour training to everyone, from young beginners to seasoned veterans.

This project was a design competition to create the most effective grand opening mailer using the provided brand assets and information. Participants were given a strict two week timeline to develop and submit their final designs.

A diverse panel of judges from various professional backgrounds and nationalities evaluated the entries, with a heavy emphasis placed on the technical scores from graphic design specialists. Out of 22 submissions, my design was awarded first place!

Process

Every participant in this contest received the official brand guidelines, a library of images, and a document detailing the required information for the mailer. After reviewing these assets, I identified that the HOPSKiP design style relied heavily on geometric shapes, a sense of movement, and the strategic use of color filters.

I utilized these core elements to create a dynamic and eye catching mailer. My goal was to ensure the layout felt as energetic as the sport itself while maintaining a high level of professionalism. The judges noted that the final design perfectly represented the brand identity and met all the technical requirements of the brief.

Mailer Design

The result